How to Calculate Your Freelance Hourly Rate Correctly
The biggest mistake freelance developers, designers, and writers make is calculating their rate based on a standard 40-hour workweek. When you run a solo business, you do not get paid for 40 hours.
1. The "Unbillable Time" Factor
As an independent professional, you spend a massive portion of your week doing unbillable work: answering emails, writing proposals, sending invoices, marketing, and doing your taxes. Industry standard dictates that only about 50% to 60% of your time is actually billable to clients (roughly 20-25 hours a week).
2. The Self-Employment Tax Trap
Unlike a W-2 employee, freelancers are responsible for both the employer and employee portions of payroll taxes, plus standard income tax. This calculator automatically grosses up your desired income so that you hit your target after the government takes its 25-30% cut.